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Marketing and Industrial Growth

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Marketing and Industrial Growth - Lesson Summary

In the last phase of the 19 th century, Indian markets were flooded by goods from Britain. British manufacturers used effective advertisements to create a positive image of their product and boost sales. 

Early Manchester labels showed many Indian Gods and Goddesses to create respect and approval for the product. The advertisements by Indian manufacturers were very nationalistic upholding the idea of Swadeshi.

During Swadeshi movement in the 20 th century the industrial groups pressurized the government to increase tariff protection and grant them other concessions.

From 1906 the export of Indian yarn to China declined because of new players in the Chinese market. The beginning of the First World War brought a dramatic turn to industrialisation in India. The supply of Manchester goods declined as the English mills got busy in producing goods for the war. This provided opportunity to the Indian Mill owners to capture the domestic market. Indian industries were also used to supply items for the British army in war later.

After the war, British economy could not compete with new players US, Japan and Germany and collapsed. Manchester could not regain its position in the Indian market either. The handloom cloth production increased in the 20 th century due to the use of looms with fly shuttle. The weavers learnt to handle competition from the mills. After World War I, many factories grew in India but the maximum labour force worked out of small household units in the villages.


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